NVIDIA today announced the launch the third GPU based on its next-generation Kepler graphics architecture, the GeForce GTX 670, which it claimed, brings dramatically improved levels of price-performance, power efficiency and whisper-quiet operation for PC gamers.

Engineered from the same DNA as the recently announced GTX 680 — NVIDIA’s top-of-the-line, single-GPU—the GTX 670, in a 9.5-inch-long frame, outpaces the closest competitive product in gaming performance by upwards of 45 percent, [1] while consuming approximately 18 percent less power. [2]

Tthe GeForce GTX 670 ties the competition’s much higher-priced flagship production 25 of the world’s most popular games and benchmarks. It is built using NVIDIA’s 28-nanometer Kepler architecture, as are the GTX 680 and dual-GPU GTX 690, which were introduced in March and April, respectively.

It will be available in India from Asus, MSI, Palit and Zotac Rs. 29,999, inclusive of all taxes. For more information on the GeForce GTX 670 visit www.GeForce.com.

References:

1. Games/benchmarks tested included: StarCraft II run at a full screen 19x10 resolution with “Ultra” graphics settings; Unigine Heaven 3.0 run at 19x10 resolution with 1x/1x graphic settings; and Dirt 3 run at 19x10 with 1x1x graphics settings. Graphics driver for all tests were AMD Catalyst 12.4 for the AMD HD Radeon 7950 and NVIDIA 301.34 for GTX 670. In StarCraft II, the Radeon 7950 scored 93.2fps while the GTX 670 scored 137.9fps. In Unigine Heaven 3.0, the Radeon 7950 scored 41.1fps while the GTX 670 scored 62.3fps. In Dirt 3, with DX11 enabled, the Radeon 7950 scored 81.7fps while the GTX 670 scored 117.4fps.

2. Comparing TDP of 200 watts for the HD 7950 versus the 170 watts consumed by the GTX 670.