Macrovision Solutions Corporation today announced the official change of its name to Rovi Corporation, and unveiled its new brand positioning and visual identity. The company will now officially operate under the banner of Rovi Corporation, and its common stock will trade under the stock symbol ROVI on the NASDAQ Global Select Market. The name Rovi came from the heart of Macrovision.

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The name change coincides with the launch of a new media guide, code named "Liquid". This new media guide connects consumers to entertainment content on the Internet and digital content stored at home, as well as broadcast and cable TV in a single, user interface designed to simplify access to content.

Today's consumers have more entertainment options than ever " from television shows and movies to online video content, music and digital photos. With so much content available, the problem then becomes how to sort through it all and find what they really want to watch.

Supported by Rovi's collection of entertainment data and intelligent discovery technologies, as well as Rovi's experience in program guides, the Liquid guide enables consumers to easily sift through the enormous amount of digital content available today. It builds upon the familiar user experience of the television guide to make it easy for consumers to find what they want, when they want it.

Rovi also announced today that it is working with Blockbuster Inc. to integrate access to BLOCKBUSTER OnDemand content and services directly through the Liquid guide. This integration will enable consumers to enjoy Blockbuster's library of digital content directly on the TV.

The Liquid guide is designed to provide a direct access to content from online entertainment services such as Slacker radio and YouTube XL, a website that is optimized for watching YouTube videos on large displays, allowing people to interact and engage with content they choose to consume on their own time. It is also compatible with leading movie technology provider Roxio CinemaNow.

Liquid Guide Features
The new media guide solution is comprised of three distinct, but integrated solutions: a Television Content Guide, a Broadband Content Guide and a Personal Content Guide.

The Television Content Guide is a linear broadcast television discovery solution that CE manufacturers can embed into their devices. The Broadband Content Guide connects users to their favorite full length television and movie content for both free and paid services, as well as additional content including Internet video, popular music, social networking and other Internet destinations. The Personal Content Guide not only helps consumers navigate their media collections, but it also gives them the ability to share their content from the ease and comfort of their television screens.

The solution is capable of personalizing the entertainment viewing experience by learning the preferences and tastes of viewers based on their interactions with the guide. The Liquid guide uses this intelligence to store favorites and make metadata-enhanced recommendations for undiscovered content. The guide stores user profiles, so each member of the household can retrieve a personalized guide each time he or she turns on the TV.

The Liquid guide is designed to be able to connect to social network applications, such as Flixster to access and provide recommendations directly through the guide.

Availability
The Liquid guide is planned to be available for CE manufacturers in early 2010 as an entire package or individual modules.