IDT (Integrated Device Technology, Inc.) premiers the latest offering from its Hollywood Quality Video (HQV) video processing line. The new chip, the IDT HQV Vida processor, takes the Hollywood Quality Video processing technology to a new level of performance, significantly improving the viewing experience for the consumer.

The Vida processor enhances image detail and quality with four-field motion adaptive de-interlacing, multi cadence tracking, expanded 12-bit color processing and detail enhancement. The result transforms standard-definition sources to HD quality and makes HD look even more detailed. Moreover, the device also provides real-time clean up of highly compressed video, reducing compression artifacts of block and mosquito noise from lower-quality sources.

The IDT VHD1900 incorporates two new IDT HQV technologies — Auto HQV and HQVStreamClean — which automatically enhance the incoming image and provide powerful clean-up of source video, allowing the picture to be as crisp and clean as possible.

Auto HQV enables hands-free adjustment to optimize image quality of content from different sources or content that varies in quality. Auto HQV analyzes the video content to adaptively adjust image and noise processing parameters to optimize image quality and reduce artifacts.

With increased viewing of low-resolution and highly compressed Internet content on larger screen displays, compression artifacts and noise are highly visible and distracting to viewers. HQV StreamClean incorporates three noise reductions techniques — adaptive mosquito, block, and temporal — to selectively reduce these difficult-to-remove image artifacts. Moreover, the Vida device also contains resolution enhancement technology that generates pristine and detailed upscaled images to make standard definition content look near-HD in quality and can even further enhance detail in HD content.

The latest offering from IDT HQV also features 14-bit internal processing and 12-bit output for deep color processing and 3D gamut conversion for xvYCC processing. These capabilities provide accurate conversion of regular and wide gamut content to the display's native gamut. In addition, The VHD1900 features six axis color control, with independent adjustment of any color's hue, saturation and intensity.

All of this processing technology comes fully integrated and is offered in a small form factor. The IDT HQV video processor features no external DRAM and, by integrating on-chip memory, can easily be incorporated into any video system. With its low power and low latency, the Vida device is perfect for DVD and Blu-ray players, digital TVs, set-top boxes, personal video recorders (PVRs), audio video receivers (AVRs), projectors, and mobile media device docks and media adaptors.

Pricing and Availability
The next generation HQV device is available for sampling to qualified customers. Price for this device is $25.00 for 1,000 units, and is available in a compact 128-pin TQFP package.

For more information, visit www.IDT.com/go/Display.