NEW DELHI, April 27, 2012 /PRNewswire/ --
Meritnation.com, a pioneer in the 1-12 grade (K-12) online
education space, has launched its first ever TV campaign. Aimed at
parents, the campaign seeks to increase awareness about e-learning
as a potential tool to help children to fare better in studies.
Conceptualized by Draft FCB Ulka, the campaign highlights the
competitive pressure that exists for students and their parents and
presents Meritnation.com's offerings viz. multimedia tutorials,
interactive exercises, practice tests and expert help as an aid to
children in their studies.
Talking about the campaign Pavan Chauhan, CEO, Meritnation.com
says, "It is a well established fact that multimedia learning aids
create a long lasting impact on learning abilities of children.
Studies worldwide have proved that children engage significantly
more through multimedia learning aids and also they are able to
retain the knowledge for a longer period of time. Our campaign aims
to present these multimedia capabilities of Meritnation.com to
parents so that they can equip their children better."
Sanjay Tandon, CEO, Draft FCB
Ulka says, "The campaign aims to create awareness about the
category among parents and to build brand saliency. On close
inspection of the category, one of the key conclusions was that for
parents, 'marks' are still the predominant measure of their child's
success and that they are also a common discussion point amongst
As per Sanjay Sharma, Group
Creative Director, Draft FCB Ulka, "The commercial utilizes this
insight and creates a satirical situation around the time for
results in a school. The 'laddu' is a witty metaphor of celebration
that is snatched from the child just as someone else declares
better results for his child."
Online education in India is
attracting keen interest from various quarters. Multiple models are
being tried to meet the ever growing demand from students to get
access to high quality educational material which provides them
with an edge over other students. While students are increasingly
becoming aware of the potential of digital education, parents still
need to do a lot of catching-up in terms of awareness and
acceptance to the online offerings.
One of the greatest advantages of Meritnation.com is that it
provides a unique learning solution based on the assessment of each
child. This customized solution helps a child to learn better and
also helps in nurturing the confidence of the child. The experts at
Meritnation.com answer about 500 queries from students each day;
students get an opportunity to learn from their peers. All this
makes learning simpler and interesting.
Meritnation.com is a naukri.com group venture, and caters to
curriculum of CBSE, ICSE and other leading state boards such as
Maharashtra, Karnataka and Tamil Nadu.
To view the television commercial visit www.youtube.com/meritnation
To know more about Meritnation.com visit http://www.meritnation.com/
Primary Media Contact : Payal