India mobile phone sales in 2011 at 183 million

March 05, 2012

The overall India mobile handsets market recorded sales (unit shipments) of 183 million units in CY 2011. In the overall India mobile handsets market, Nokia retained leadership position with 31% share, followed by Samsung at No.2 with 15% and Micromax at No.3 with 5%, in terms of sales (unit shipments) during CY 2011.

Table 1. India Monthly Mobile Handset Shipments (millions of units), CY 2011*

Device Type
CY 2010
CY 2011
Year-on-Year
(Y-o-Y) Growth
Featurephones
160.5
172.2
7%
Smartphones
6.0
11.2
87%
Total
166.5
183.4
10%
 

Growth of Smartphones: In 2011 the India smartphones market witnessed the launch of 150 models by over 30 vendors. Smartphone shipments touched 11.2 million units in calendar year 2011 recording a YoY growth of 87%. Nokia emerged as the leader in the smartphones segment with a 38% share followed by Samsung with 28% share in CY 2011. RIM dropped to third place with a 15% share.

 

 Table 2. India Mobile Handsets Market: Shares of Leading Vendors in Smartphones*

Vendor Name
CY 2010
Rank in 2010
CY 2011
Rank in 2011
Nokia
72%
#1
38%
#1
RIM
13%
#2
15%
#3
Samsung
5%
#3
28%
#2
 

The share of Android OS in the smartphones category saw tremendous growth of over 600% in CY 2011 (34% share) as compared to CY 2010 (9% share). This growth was mainly on account of an increasing number of handset vendors adopting Android as preferred OS for their smartphones.

In 2012, the proportion of smartphones with extended features like NFC and 3D gaming are likely to increase. It will be interesting to see how Microsoft and Nokia take their partnership to the next level with a new range of smart devices based on the Windows 7.5 Mango OS platform. For instance, the Nokia Lumia 610 has been announced at the Mobile World Congress 2012 at Barcelona, even as we go to press. It is expected that this phone would be aggressively priced to compete with smartphones from the Android and RIM stable.

Multi-SIM Mobile Handsets: Multi-SIM handset shipments accounted for 57% of the total India mobile handsets market during CY 2011, representing an year-on-year increase of 61%. Nokia was the market leader in the category with a nearly 13% share during the year.

 

Table 3. India Mobile Handsets Market: Shares of leading Vendors in Multi-SIM Mobile Handsets*


Vendor Name
CY 2010
Rank in 2010
Vendor Name
CY 2011
Rank in 2011
G’Five
21%
#1
Nokia
13%
#1
Micromax
13%
#2
Samsung
8%
#2
Maxx
7%
#3
Micromax
8%
#3

3G Phones
During CY 2011, close to 250 unique 3G handset models were shipped from approximately 30 different vendors. The total shipments of 3G phones in the country touched nearly 18 million units, a year-on-year growth of 153%. Nokia again emerged as the market leader in this category followed by Samsung and RIM.

Table 4. India Mobile Handsets Market: Shares of leading Vendors in 3G Phones*

Vendor Name
CY 2010
Vendor Name
CY 2011
Nokia
49%
Nokia
52%
Samsung
24%
Samsung
27%
Sony Ericsson
9%
RIM
6%

 

In anticipation of increased 3G data usage among subscribers all the major handset vendors introduced their 3G phone portfolios to the India market during CY 2011.

3G is a relatively new phenomenon in India with active subscribers estimated at only 15 million as of December 2011. This may be directly attributed to the lack of 3G network availability in many locations and the poor quality of service experienced by existing subscribers. Therefore, in many respects 2012 will be a ‘test year’ for the growth and adoption of 3G handsets and data services in the country. It will be interesting to see how new alliances and offerings emerge from handset vendors, service providers and content developers to target mobile subscribers with innovative device plus data service bundles.

 

* Source:CyberMedia Research India Monthly Mobile Handsets Market Review, CY 2011, December 2011 release

 

Naveen Mishra is Lead Telecoms Analyst, CyberMedia Research

Notes:

1) CyberMedia Research, India uses the term “shipments” to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers. CyberMedia Research does not track the number of handsets brought on their person by individual passengers landing on Indian soil from overseas destinations or ‘grey market’ handsets.

2) CyberMedia Research, India tracks shipments of mobile handsets on a monthly basis.


About CyberMedia Research: A part of CyberMedia, South Asia’s largest specialty publisher, CyberMedia Research (CMR) has been a front runner in market research, consulting and advisory services since 1986.
CMR offers research and consulting services – insights, market intelligence, market sizing, ecosystem mapping and go-to-market services – covering the Information Technology, ITeS, Semiconductor & Electronics, Telecommunications, Government, SMB & Entrepreneurship, Smart Infrastructure, Energy & Utilities and Healthcare & Life Sciences verticals.

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