The company announced it is revising its product strategy and plans to shift its focus to bring to market a second-generation product, dubbed the ProReader plastic electronics-based product.
“We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first generation electronic reading product,” said Plastic Logic CEO Richard Archuleta, in a statement. “This was a hard decision, but is the best one for our company, our investors and our customers.”
Last month, Plastic Logic (Dresden, Germany) delayed for a second time the launch of its monochrome Que e-reader and cancelled existing orders. At the time, a company spokesperson declined to say when the Que would come to market, but confirmed that the company had cancelled pre-existing orders. Neither would the spokesperson say whether engineering issues or pricing was the problem.