ASIC prototypes on time—or your money back

by Dylan McGrath , TechOnline India - June 01, 2011

ASIC design and manufacturing services provider Open-Silicon claimed an industry first, announcing a money-back guarantee on design engineering schedules.

ASIC design and manufacturing services provider Open-Silicon claimed an industry first, announcing a money-back guarantee on design engineering schedules.

Under the new program, Open-Silicon will meet a customer's schedule, delivering a prototype on time, or refund the cost of the physical design engineering up to

$500,000, the company said. The offer applies only to designs using process technologies, IP and packaging that Open-Silicon has experience with—designs at 28-nm or using exotic IP or packaging are not covered.

According to Naveed Sherwani, Open-Silicon's president and CEO, the company is offering the program for a limited time because it is confident in its ability to meet schedules and because although customers emphasize the importance of hitting market windows, they often make late changes to a design that cause schedules to slip.

"The main reason we are doing this is because we have learned something in the last eight years," Sherwani said. "The big way to make money is not to argue about the cost of NRE—that's small money compared to what Open-Silicon makes if the product hits the market at the right time. The purpose of this program is to cajole, push, encourage and do whatever is necessary to get our customers' products into the market on time, because they benefit and we benefit."

The "On Time, or On Us," program is set to run through December. Sherwani said Open-Silicon is offering it for a limited time to gauge customer interest. The program covers qualifying designs in 40- or 65-nm process technology. Uner the terms of this program, the originally quoted design non-recurring engineering charge will be refunded, up to $500,000. for programs that miss the committed development schedule for prototype delivery. 

Sherwani said Open-Silicon tracks its on-time delivery rate and reports it internally every month. The company's goal is a predictability rate of 90 percent. Historically, Open-Silicon's predictability rate has varied from as low as 75 percent to a high of about 92 percent, and is currently hovering around 85 percent, he said. In cases when Open-Silicon fails to meet a schedule, the fault rests with customers about 90 percent of the time, according to Sherwani.

"The big debate I'd like to get started in the industry is: why our industry is not as predictable as other industries," Sherwani said. "People say our industry is maturing. In a mature industry, I think it becomes inherently predictable."

Sherwani compared ASIC design to the auto industry. Building a car is just as complicated as designing an ASIC, he said, yet when people go into a dealership and choose the make, model, color and accessories they want in their vehicle, they almost always get it on time. But in ASIC design, schedule slip is often more the rule than the exception, he said.

"It's because there is a commitment," Sherwani said. "I think we should make the commitment as well." Sherwani urged his colleagues in design, test and packaging to create similar programs.

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